Our Team

We are the leading vendor of low-glycemic food products online. Our marketplace connects thousands of suppliers and products with a dedicated and diverse customer base. Our customers want quality, convenience, and to move closer to their health & wellness goals. We address a large, growing, and underserved market of customers searching for low-glycemic alternatives. Unfortunately there is no dedicated section in our grocery stores for low-GI or low sugar products, despite options existing in every food category!

Our collective of researchers, dieticians, and nutritionists have curated the product selection for our members, as well as having compiled four decades of research. Visit our Research page to learn more about the Glycemic Index and the overwhelming evidence supporting it!

Saul Katz

Founder & CEO

Saul is a senior executive/entrepreneur and an industry leader in functional food R&D and commercialization. Focus on the development and marketing of innovative, science-based food products that promote health and prevent disease. Ranked among the "Top 100 Health Influencers in Canada (2019)".

Genoa Katz

Co-Founder & Controller

Genoa is our co-founder & Controller, she is on a life mission along with Saul to address the interlinked epidemics of diabetes and obesity. Genoa has decades of experience as an Entrepreneur and has focused the last 20 years within the functional foods & nutraceutical space. They live a low-glycemic lifestyle in Kelowna BC with their family.

Andy Dhaliwal

VP - Operations

Andy is a digital marketer with a decade of success in nutraceutical, web development, and operations. He has contributed to a variety of corporate projects and initiatives. His experience within functional foods and nutrition ensures a robust, wide perspective.